Writing · StudentHub Lesson
Persuasive writing
Techniques for convincing a reader: structure, evidence and rhetorical devices.
20 minIntermediate
01
What you will learn
- Plan a clear argument
- Support points with evidence
- Use rhetorical devices
- Address counter-arguments
- Write a strong conclusion
02
Watch the lesson
We haven’t confirmed a lesson video that matches this topic closely enough yet, so the notes below are the lesson for now. A recommended video will be added once we’ve checked one properly.
03
Topic notes
Main Idea
Persuasive writing aims to convince the reader to agree with a viewpoint or take action, using logic, evidence and emotion.
Key Concepts
- State a clear position early
- Each paragraph makes one point backed by evidence
- Ethos, pathos and logos appeal to credibility, emotion and logic
- Rhetorical questions, the rule of three and direct address engage readers
- Rebutting a counter-argument makes the case stronger
Definitions
- Ethos: Persuading through the writer's credibility.
- Pathos: Persuading through emotion.
- Logos: Persuading through logic and evidence.
- Counter-argument: An opposing view that the writer acknowledges and answers.
Common Mistakes
- Relying only on emotion without evidence
- Ignoring the opposing side
- Ending without a call to action or clear conclusion
04
Key concepts
State a clear position earlyEach paragraph makes one point backed by evidenceEthos, pathos and logos appeal to credibility, emotion and logicRhetorical questions, the rule of three and direct address engage readersRebutting a counter-argument makes the case stronger
05
Important terms
- Ethos
- Persuading through the writer's credibility.
- Pathos
- Persuading through emotion.
- Logos
- Persuading through logic and evidence.
- Counter-argument
- An opposing view that the writer acknowledges and answers.
06
Quick revision
- Clear position
- One point per paragraph with evidence
- Ethos, pathos, logos
- Rule of three, rhetorical questions
- Rebut counter-arguments
- End with a call to action
07
Check your understanding
Question 1 · Multiple choice
Which appeal uses statistics and facts?
Question 2 · Short answer
Name one rhetorical device used in persuasive writing.
Question 3 · True or false
Addressing a counter-argument weakens a persuasive essay.
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